Retarget your Amazon store visitors on Facebook and Instagram

Retargeting is a powerful way to drive outside traffic to your Amazon store and products.

With Facebook retargeting for Amazon products, you can show Facebook ads to people who’ve visited your website or bought from you in the past.

Now imagine you are driving traffic to your Amazon product from Facebook and people land on your Amazon product page and leave without buying. Traditionally, there is no way to retarget such group of people again since Amazon does not allow you to add your Facebook retgareting pixels to each individual product page.

With Linkgage, you can add your Facebook retargeting pixels to your Amazon product page and retarget those who have visited your product.

 

To get started, simply create add your retargeting pixels from Facebook on Linkgage

After that, copy your product link and create a short URL;

Copy your generated short URL and paste it in the destination URL when creating your Facebook Ad

Now you have started building your custom audience as your ad is been  clicked.

You can monitor your stats on the Linkgage Dashboard.

How to change InstaLink Title & Design

You can change how your InstaLink profile will look including the title. It’s simply straight forward. First click on the design button.

On the next screen, you can change your InstaLink Title, Bio, Background Colours, Link Colours. The outcome will depend on your customization option.

How to add Retargeting Pixels to your InstaLink

Retargeting Pixel allows you target those that clicks on your links on social ads networks such as Facebook, Google Adwords, Twitter and LinkedIn. With Linkgage, you can easily add retargeting pixels to your InstaLink URL.  First Click on the “Edit Link” button as shown below;

You will then be taken to the default links editing page which you’re familiar with. From the “Manage Pixels” section, you can select your retargeting pixels to add to that InstaLink account. You can select multiple pixels if you want.

How to Create an InstaLink on Linkgage

InstaLink is an Add-on on Linkgage that allows you to have one unique link that can link multiple other links. This unique link is suited for social media networks such as Twitter, Instagram etc where you are allowed just one link in your account bio.

To get started click on the Instalink Menu under the Campaign menu

If you have not created any InstaLink, you will see a prompt to create your First InstaLink. After clicking on “Create Your First InstaLink”, a new link will automatically be generated for you which you can customize.

How to get people to share your content

Creating a great content on social media does not necessary translates to you getting shares. If your want people to share your content, you need to do everything you can to make it happen. I am going to be sharing with you simple strategies you can use to get your community on your sharing bandwagon.

Create a great content: This is the very first step you should take to get people to share your content. You cannot possibly create a crappy content and expert that some magic would happen and people would share your content. If you understand what informs people’s decision to share other people’s content, you would know that most people are likely to share contents that resonates with them and at the same time provide value to their friends and family members.

Tag them : Include your community, don’t get too self involved in creating a great content that you forget to carry your community along. Tag them occasionally, people hardly ignore or discard any content with that has their name on it.

Ask nicely: If you want to get more share on your links, you can simply ask, there is no harm in asking people to share your content. And While you are asking, also remember to do it nicely.

Network with influencer : Having an influencer share your link can give your content that viral effect. Connecting and engaging with influencers should be an integral part of your social marketing strategy.

Design a custom built call-to-action: A catchy call-to-action would encourage your readers or prospective client to share your link without you actively persuading them.  A good tool to use to design a call to action is Linkgage, it adds your custom call-to-action to any page on the web which in turn allows you to engage your followers.

Why content marketing is good for business

Content marketing is a type of marketing technique that involves creating, publishing and distributing valuable, relevant and consistent online materials to a targeted online audience with the objective of driving profitable online action. According to Wikipedia, content marketing is often used by businesses in order to:

  • Attract attention and generate leads
  • Expand their customer base
  • Generate or increase online sales
  • Increase brand awareness and credibility
  • Engage an online community of users

Content marketing is not a direct marketing tool that explicitly promote a brand but it is usually intended to stimulate interest in its products and services. Content marketing helps you…..

  • Boost your performance on search results pages
  • Showcase your expertise on relevant topics of interest in your field
  • Draw traffic to your website and social media accounts
  • Gives your audience an opportunity to share your content with their friends

If you haven’t tried Linkgage, it is an interesting web marketing tool you can use to add a custom call-to-action to any page on the web.

With content marketing you have the opportunity to:

Earn customer loyalty, by consistently providing free valuable information to a targeted online community, you gradually earn their respect. Your followers would always check-in to see your latest content and they also would join the train in sharing your content to your followers.

Create more awareness for your brand, people get more acquainted with who you are, the services you provide or the product you sell by the content you deliver such as videos, blogs, and post.

Position your brand as an authority, by providing relevant quality content to your followers, you inspire their confidence in your competence.

You get to know your customers, with social media, you can get instant feedback on any content you deliver. That way, you are able to measure your customers feedback and make adjustments on the feedback you have gotten from them.

Content marketing is basically about creating valuable content to your community at no extra cost.

How to find my Google Adwords pixel ID?

1. Sign in to AdWords.

2. Click the tool icon  in the top right corner of your screen.

2. Click on the Audience Manager menu under SHARED LIBRARY tab

3. On the left, click Audience sources. This opens a group of sources from which you can create remarketing lists.

4. In the “AdWords tag” card, click SET UP TAG. If you’ve already set up a tag, select Edit source from the 3-dot icon 3 dot icon in its upper right of the “AdWords tag” card. If you’re just getting the code, skip to step 6.

5. Select which type of data the tag will collect, standard data or specific attributes/parameters. Recommended you select the “Collect standard data available from this data source”

6. Click CREATE AND CONTINUE. Then Copy the global site tag codes

7. Paste the code on Linkgage by selecting Google tab

8. In the following “What’s Next” confirmation screen, click DONE again.