Retarget your Amazon store visitors on Facebook and Instagram

Retargeting is a powerful way to drive outside traffic to your Amazon store and products.

With Facebook retargeting for Amazon products, you can show Facebook ads to people who’ve visited your website or bought from you in the past.

Now imagine you are driving traffic to your Amazon product from Facebook and people land on your Amazon product page and leave without buying. Traditionally, there is no way to retarget such group of people again since Amazon does not allow you to add your Facebook retgareting pixels to each individual product page.

With Linkgage, you can add your Facebook retargeting pixels to your Amazon product page and retarget those who have visited your product.

 

To get started, simply create add your retargeting pixels from Facebook on Linkgage

After that, copy your product link and create a short URL;

Copy your generated short URL and paste it in the destination URL when creating your Facebook Ad

Now you have started building your custom audience as your ad is been  clicked.

You can monitor your stats on the Linkgage Dashboard.

How to get people to share your content

Creating a great content on social media does not necessary translates to you getting shares. If your want people to share your content, you need to do everything you can to make it happen. I am going to be sharing with you simple strategies you can use to get your community on your sharing bandwagon.

Create a great content: This is the very first step you should take to get people to share your content. You cannot possibly create a crappy content and expert that some magic would happen and people would share your content. If you understand what informs people’s decision to share other people’s content, you would know that most people are likely to share contents that resonates with them and at the same time provide value to their friends and family members.

Tag them : Include your community, don’t get too self involved in creating a great content that you forget to carry your community along. Tag them occasionally, people hardly ignore or discard any content with that has their name on it.

Ask nicely: If you want to get more share on your links, you can simply ask, there is no harm in asking people to share your content. And While you are asking, also remember to do it nicely.

Network with influencer : Having an influencer share your link can give your content that viral effect. Connecting and engaging with influencers should be an integral part of your social marketing strategy.

Design a custom built call-to-action: A catchy call-to-action would encourage your readers or prospective client to share your link without you actively persuading them.  A good tool to use to design a call to action is Linkgage, it adds your custom call-to-action to any page on the web which in turn allows you to engage your followers.

Why content marketing is good for business

Content marketing is a type of marketing technique that involves creating, publishing and distributing valuable, relevant and consistent online materials to a targeted online audience with the objective of driving profitable online action. According to Wikipedia, content marketing is often used by businesses in order to:

  • Attract attention and generate leads
  • Expand their customer base
  • Generate or increase online sales
  • Increase brand awareness and credibility
  • Engage an online community of users

Content marketing is not a direct marketing tool that explicitly promote a brand but it is usually intended to stimulate interest in its products and services. Content marketing helps you…..

  • Boost your performance on search results pages
  • Showcase your expertise on relevant topics of interest in your field
  • Draw traffic to your website and social media accounts
  • Gives your audience an opportunity to share your content with their friends

If you haven’t tried Linkgage, it is an interesting web marketing tool you can use to add a custom call-to-action to any page on the web.

With content marketing you have the opportunity to:

Earn customer loyalty, by consistently providing free valuable information to a targeted online community, you gradually earn their respect. Your followers would always check-in to see your latest content and they also would join the train in sharing your content to your followers.

Create more awareness for your brand, people get more acquainted with who you are, the services you provide or the product you sell by the content you deliver such as videos, blogs, and post.

Position your brand as an authority, by providing relevant quality content to your followers, you inspire their confidence in your competence.

You get to know your customers, with social media, you can get instant feedback on any content you deliver. That way, you are able to measure your customers feedback and make adjustments on the feedback you have gotten from them.

Content marketing is basically about creating valuable content to your community at no extra cost.

The ultimate secret to increase your website traffic

One most essential metric used to determine the potential of any website is traffic. Whatever your website is about; eCommerce, blogging, forum, legal services etc – it’s useless if no one knows or visits it. Traffic could be either in form of repeat visitors or unique visitors. While generating repeat visitors may be easier, maintaining a gradual increase in traffic and number of unique visitors to your website is outright challenging and daunting.

In this post, we’re going to take a look at how you can consistently increase website and blog post traffic without having to pay for ads or rely on SEO.

Let’s go…

One thing we have all over looked is the power of sharing.

Everyday, we come across interesting articles, we read, share them and move on. While the traffic goes to the website, readers never get compensated other than likes or followers on Twitter. This is not implying you stop sharing other people’s articles, but we think readers should also get rewarded every time they share a link.

That is what Linkgage does…

Linkgage is a simple tool that allows you to overlay your own custom message into any piece of content, giving the opportunity to include a call-to-action within every link you share, to any page across the web. You can use it to drive more traffic to your website, downloads of your app, registrations for your event, customers for your service, and more.

For example, you can attach a simple call-to-action of your choice article which with a link to your own website, so that people can discover you while they read. Like in the image below.

Linkgage generates unique links for you so anyone clicking on your links will see the content along with your call-to-action inside. For example, when you click on http://publ.ink/2emOZkW8Zv, you’ll see our white box and yellow button in the bottom right corner of the article.

Great yeah? we know! Start driving traffic to your website by sharing more links!

Designing a call-to-action that actually converts

When it comes to designing a successful call-to-action, you need to spend time to understand your web audience, how they respond, what makes them notice a call-to-action button and take the next step of clicking the button. This would give you an overview of what to put into consideration when crafting a CTA  that cannot be ignored.

Learning to pay keen attention to details is the key to designing a compelling CTA  that would convince your visitors to……..

  • Take advantage of your discount offer
  • Sign up for your newsletter
  • Buy your product or services

Image result for what you need to know about positioning your CTA on other people's links

Whatever the case maybe, it is important you are able to measure the effect of your CTA button on your visitors and if it actually leads to conversions for you. The goal is that your CTA is convincing enough for your visitors to take the desired action you intend they take.  How can you make this happen, here are some tips you can take action on;

Size: If you want your audience to notice and answer to your Call-to-action, you have to make the button big enough for them to see. You also should not make it too large that it looks tacky. Also ensure you create a balance with other characteristics like the shape and colour to enhance visibility.

Colour: Explore as many colours as you like when choosing colours for your CTA button. Be as creative as you want to be with colours as long as it is in harmony with the colour scheme on the website. While trying different colours you should also remember to balance the colour of the button with the size of it. For instance, you can use a bolder shade of colour for a small size button.

Make it look clickable: Your CTA buttton is of no use if your audience don’t know that they are suppose to click it. Apart from the design of the button, you also need to ensure that it is functional. Image result for what you need to know about positioning your CTA on other people's linksPositioning: The placement of your call-to-action button is very essential to drawing the eyes of your audience so that they actually take action. you can test different location in the webpage to find the right location where visitors are most likely to see it.

Using a call-to-action as a tool for direct response marketing

Embedding a call-to-action on the links you share doesn’t always translates to getting more subscribers, orders or attendees to your live events. Taking well thought out practical steps is a sure way to ensuring that your call-to-action leads to growth in your business which i would discuss in my next post.

A call-to-action as a tool for direct response marketing is designed to evoke an immediate response and compel prospect to take specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a webpage. Here are a few characteristics of a call-to-action as a direct response marketing tool…

  • It is attributable: Unlike mass media or other forms of marketing, you can easily tell which call-to-action was responsible for people taking the desired course of action. In other words, you know when someone responds to your call-to-action.
  • It is quantifiable: Since you can tell when someone responds to your call-to-action, you can as well easily know how effective your call-to-action is or if you are getting the desired results. This would enable you implement some changes if need be to make it more effective.
  • It is targeted to a specific audience: You can streamline your audience to ensure that your call-to-action get to your target audience. Prospects within a specific niche can be easily reached.
  • It usually demand a response: You can easily get a response from prospects as well as get their contact information to contact to follow to follow up with them.

Visit Linkgage to get started.

Create visibility for your product and services by sharing links on social media

According to SocialPilot, nearly 1.8 billion people have active social media account. There are more than 1.6 billion users on Facebook alone, 890 million people log in to Facebook daily. People share 1.3 million pieces of content on Facebook every minutes of everyday. Facebook also drives 23% of all website traffic. Other statistics has  shown that there are 325 million monthly users on twitter, 500 million tweets are sent per day and there are 29% promoted tweets boost offline sales. Instagram has 75 million daily active users, 75% of instagrammers take action after being inspired by a post. There are 300 million people who use Linkedin and posts including links receive 200% more engagement.

Don’t you find these statistics interesting!

I know as a business person, you are probably thinking of how you can create visibility for your brand based on this statistics. You are also wondering how you can drive the sales of your product and services by using the tools and resources available to you through social media.

The key is at your finger tips, take a moment and think of how many interesting links you share per day. Do you know that without writing a single line of code, you can use linkgage app to generate a special link and attach a call-to-action button, form, text, image to a webpage. This special link, would allow people who visit the webpage of the link you share to see your own branded content, with a call-to-action that can redirect readers back to your own digital platform. It may sound dicey, but it is not. You should give it a try today, click  Start Here

This is a good place to start to take advantage of a cost effective and interesting tool for marketing through social media.

Tips on how to increasing your conversion rate by sharing other people links.

Sharing links and Integrating the right call-to-action into your social media strategy may just be the right step to take to get the desired results in marketing to your social community online.

The coolest thing about it is that you don’t need to write a line code to integrate a call to action in the destination page of any link you share. So, while wait when you can take advantage of the web marketing resources available to you.

To get the desired marketing results, you need to know that most people visit their social media platform to…

  • Socialize
  • Fill up spare time
  • Find funny or entertaining contents
  • Share details of their everyday life….

From the above reasons, people are more focused on socializing on social media than on buying products. To get your social community to buy into your product and services, you need to be more strategic. Here are a few tips you need to know to increase your conversion rate by sharing other people links.

Choose your links wisely: Just sharing random links won’t cut it, you need to share links that would be of interest to your target audience, your social feeds is for them and not you. Take time to know your target audience, their demographics, psychographics and all there is to know about them, this would go a long way to knowing how to connect with them.

Be more deliberate about sharing links: The more interesting links you share, the more you become a valuable resource to your social community which would in turn increase the chances of you getting more response to your call-to-action.

Design a compelling call-to action button:  To benefit from sharing other people’s links, you should consider embedding a call-to-action on the link you share. You don’t want your call-to action to go unnoticed by your target audience, Your call-to action should be discrete but visible to your audience. Choose colours that you know would would stand out on the webpage of the link that you shared. Don’t forget that the purpose of the call-to-action is to direct audience to the desired course of action you want them to take.

Have a clear objective: Before putting up a call-to-action on your links, be clear on the course of action you want your audience to take. After that, draft a clear and simple sentence that can be easily understood.

These are a few tips to consider to ensuring that you achieve the desired results while sharing other people’s links.

Should I be suspicious about the pop-up box?

Have you ever wondered about the pop-up box  that appears on the bottom corner of the webpage you visited, well i have too.

The pop-up box is also called a call-to-action to direct  visitors to a desired course of action. It is very important to note that not all call-to-action button is intended to direct you to a fraudulent site or a porn site. Most times the intent of the call-to-action button may be of great benefits to you and you just may never find out if you don’t check it out.

A call-to-action button is a web marketing tool designed for visitors to take advantage of  product and services that has been made available. CTA is also very useful for direct response advertising messages, advertisers can easily get immediate response from consumers. Advertisers can easily measure purchases of consumers.

Image result for pictures of call to action

According to Wikipedia, the significance of a powerful call-to-action is to provide consumers with compelling reasons to purchase purchase promptly rather that defer purchase decision, thereby, speeding up the conversion process. A CTA is not always a call to purchase a product or services, it can also be used to get feedback from your audience or used to inform your audience to contact you with any questions they might have.

Click Here to learn how to create a custom built call-to-action.

How to get started with Linkgage affiliate program

Like you already know, Linkgage is a simple web marketing tool you can use to effectively drive conversions through the content you share on social media. It goes without saying that most businesses in this day and age is looking to create an online presence, drive engagement and generate leads. This is why Linkgage is a simple tool that can be used by anyone looking to drive conversions online.

Your role as as a Linkgage affiliate is quite simple, all you need to do is to get your referrals to sign up using your unique affiliate link. This post is to walk you through the process of you earning 20% commission on all subscriptions from any and every customer you refer to use Linkgage.

Let’s get you started with the following steps…….

STEP 1 

First, you start by visiting https://linkgage.com/ click on join affiliate program, type in your details and register as an affiliate. Check your mail to see if your Linkgage affiliate application has been approved, if it has you would received a mail like this one below;

STEP 2

Click on Open Affiliates button on your mail to find a unique link that your referrals can use to sign up for linkgage.  You automatically earn 20% commission whenever anyone uses your unique link to pay for a subscription. So get start and share your unique linkgage affiliate link to any social media platform you belong to.

STEP 3

After you have completed the first and the second step, you can then visit paddle.com and login with the email address and password you use to register as an affiliate. Your login details would take you to your dashboard, click on Affiliates to view the people that have subscribed through your links and how much you have earned on commission/

You see, it is quite simple….

Linkgage affiliate program is an easy way to make money through the links you share.