Retargeting is a powerful way to drive outside traffic to your Amazon store and products.
With Facebook retargeting for Amazon products, you can show Facebook ads to people who’ve visited your website or bought from you in the past.
Now imagine you are driving traffic to your Amazon product from Facebook and people land on your Amazon product page and leave without buying. Traditionally, there is no way to retarget such group of people again since Amazon does not allow you to add your Facebook retgareting pixels to each individual product page.
With Linkgage, you can add your Facebook retargeting pixels to your Amazon product page and retarget those who have visited your product.
To get started, simply create add your retargeting pixels from Facebook on Linkgage
After that, copy your product link and create a short URL;
Copy your generated short URL and paste it in the destination URL when creating your Facebook Ad
Now you have started building your custom audience as your ad is been clicked.
You can monitor your stats on the Linkgage Dashboard.
1. Sign in to Campaign Manager.
2. Click the account name you’d like to set up website retargeting for.
3. Move your cursor over the Account Assets tab in the top navigation bar and select Insight Tag from the dropdown.
4. Copy the entire Insight Tag code from the window.
5. Paste on Linkgage
1. Sign in to AdWords.
2. Click the tool icon in the top right corner of your screen.
2. Click on the Audience Manager menu under SHARED LIBRARY tab
3. On the left, click Audience sources. This opens a group of sources from which you can create remarketing lists.
4. In the “AdWords tag” card, click SET UP TAG. If you’ve already set up a tag, select Edit source from the 3-dot icon 3 dot icon in its upper right of the “AdWords tag” card. If you’re just getting the code, skip to step 6.
5. Select which type of data the tag will collect, standard data or specific attributes/parameters. Recommended you select the “Collect standard data available from this data source”
6. Click CREATE AND CONTINUE. Then Copy the global site tag codes
7. Paste the code on Linkgage by selecting Google tab
8. In the following “What’s Next” confirmation screen, click DONE again.
To find your Twitter Conversion Tracking Pixel follow the steps below.
1. Login to Twitter and navigate to Twitter ads using the following link: https://ads.twitter.com/
2. Tools is at the top of the page (next to “Analytics”).
3. Click Conversion Tracking.
Adding a page pixel will enable you to track all website visits for your Linkgage links.
4. Click “Create a new conversion event” or open an existing conversion event to find the page pixel id.
When creating the new conversion event, select to use a Universal Website Tag.
5. Copy your Pixel ID.
Once you generate a Universal Website Tag, you should see something like this:
The Page Pixel ID you should enter is the value is in “trackPid(xxxXX)”.
Also you can just copy the entire code and paste on Linkgage
You can find your Facebook Pixel ID in your Facebook Ads account, by clicking on the Pixels Link.
Or you can go directly there following this link: https://www.facebook.com/ads/manager/pixel/facebook_pixel
If you don’t have a pixel yet, you’ll see the following window:
Go ahead, and create your first pixel! Follow the instructions thereafter.
A retargeting (sometimes known as a remarketing or tracking) pixel is a small piece of code on websites or links that runs when a page is loaded, and lets you measure, optimise and build audiences for your advertising campaigns. Companies like Google, Facebook, LinkedIn and Twitter all offer retargeting pixels that you can add to your website or links to help you with retargeting.
After the platforms make capture the customers who click your links, you can then go into their service and say “I want to show an advertisement to all of the people that saw my pixel.” The platform says “Sounds good – we’ll show the ad you’ve created specifically to that audience and no one else.”
What’s the point of retargeting pixels?
Marketing and advertising boils down to showing the right people the right product so that they’ll make a purchase. By using retargeting pixels to keep track of who clicked your links, you are able to create future promotions targeted directly at people who have already shown interest in your products. This means a higher likelihood of a purchase since you’re only targeting people who have already said “I like what you’re promoting” through their clicks.