Where Can I Find My Twitter Conversion Tracking Pixel?

To find your Twitter Conversion Tracking Pixel follow the steps below.

1. Login to Twitter and navigate to Twitter ads using the following link: https://ads.twitter.com/

2. Tools is at the top of the page (next to “Analytics”).

3. Click Conversion Tracking.

Adding a page pixel will enable you to track all website visits for your Linkgage links.

4. Click “Create a new conversion event” or open an existing conversion event to find the page pixel id.

When creating the new conversion event, select to use a Universal Website Tag.

5. Copy your Pixel ID.

Once you generate a Universal Website Tag, you should see something like this:

“twttr.conversion.trackPid( ‘xxxXX’,”

The Page Pixel ID you should enter is the value is in “trackPid(xxxXX)”.

Also you can just copy the entire code and paste on Linkgage

What is a retargeting Pixel?

A retargeting (sometimes known as a remarketing or tracking) pixel is a small piece of code on websites or links that runs when a page is loaded, and lets you measure, optimise and build audiences for your advertising campaigns. Companies like Google, Facebook, LinkedIn and Twitter all offer retargeting pixels that you can add to your website or links to help you with retargeting.

After the platforms make capture the customers who click your links, you can then go into their service and say “I want to show an advertisement to all of the people that saw my pixel.” The platform says “Sounds good – we’ll show the ad you’ve created specifically to that audience and no one else.”

What’s the point of retargeting pixels?

Marketing and advertising boils down to showing the right people the right product so that they’ll make a purchase. By using retargeting pixels to keep track of who clicked your links, you are able to create future promotions targeted directly at people who have already shown interest in your products. This means a higher likelihood of a purchase since you’re only targeting people who have already said “I like what you’re promoting” through their clicks.

The ultimate secret to increase your website traffic

One most essential metric used to determine the potential of any website is traffic. Whatever your website is about; eCommerce, blogging, forum, legal services etc – it’s useless if no one knows or visits it. Traffic could be either in form of repeat visitors or unique visitors. While generating repeat visitors may be easier, maintaining a gradual increase in traffic and number of unique visitors to your website is outright challenging and daunting.

In this post, we’re going to take a look at how you can consistently increase website and blog post traffic without having to pay for ads or rely on SEO.

Let’s go…

One thing we have all over looked is the power of sharing.

Everyday, we come across interesting articles, we read, share them and move on. While the traffic goes to the website, readers never get compensated other than likes or followers on Twitter. This is not implying you stop sharing other people’s articles, but we think readers should also get rewarded every time they share a link.

That is what Linkgage does…

Linkgage is a simple tool that allows you to overlay your own custom message into any piece of content, giving the opportunity to include a call-to-action within every link you share, to any page across the web. You can use it to drive more traffic to your website, downloads of your app, registrations for your event, customers for your service, and more.

For example, you can attach a simple call-to-action of your choice article which with a link to your own website, so that people can discover you while they read. Like in the image below.

Linkgage generates unique links for you so anyone clicking on your links will see the content along with your call-to-action inside. For example, when you click on http://publ.ink/2emOZkW8Zv, you’ll see our white box and yellow button in the bottom right corner of the article.

Great yeah? we know! Start driving traffic to your website by sharing more links!

Designing a call-to-action that actually converts

When it comes to designing a successful call-to-action, you need to spend time to understand your web audience, how they respond, what makes them notice a call-to-action button and take the next step of clicking the button. This would give you an overview of what to put into consideration when crafting a CTA  that cannot be ignored.

Learning to pay keen attention to details is the key to designing a compelling CTA  that would convince your visitors to……..

  • Take advantage of your discount offer
  • Sign up for your newsletter
  • Buy your product or services

Image result for what you need to know about positioning your CTA on other people's links

Whatever the case maybe, it is important you are able to measure the effect of your CTA button on your visitors and if it actually leads to conversions for you. The goal is that your CTA is convincing enough for your visitors to take the desired action you intend they take.  How can you make this happen, here are some tips you can take action on;

Size: If you want your audience to notice and answer to your Call-to-action, you have to make the button big enough for them to see. You also should not make it too large that it looks tacky. Also ensure you create a balance with other characteristics like the shape and colour to enhance visibility.

Colour: Explore as many colours as you like when choosing colours for your CTA button. Be as creative as you want to be with colours as long as it is in harmony with the colour scheme on the website. While trying different colours you should also remember to balance the colour of the button with the size of it. For instance, you can use a bolder shade of colour for a small size button.

Make it look clickable: Your CTA buttton is of no use if your audience don’t know that they are suppose to click it. Apart from the design of the button, you also need to ensure that it is functional. Image result for what you need to know about positioning your CTA on other people's linksPositioning: The placement of your call-to-action button is very essential to drawing the eyes of your audience so that they actually take action. you can test different location in the webpage to find the right location where visitors are most likely to see it.

Using a call-to-action as a tool for direct response marketing

Embedding a call-to-action on the links you share doesn’t always translates to getting more subscribers, orders or attendees to your live events. Taking well thought out practical steps is a sure way to ensuring that your call-to-action leads to growth in your business which i would discuss in my next post.

A call-to-action as a tool for direct response marketing is designed to evoke an immediate response and compel prospect to take specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a webpage. Here are a few characteristics of a call-to-action as a direct response marketing tool…

  • It is attributable: Unlike mass media or other forms of marketing, you can easily tell which call-to-action was responsible for people taking the desired course of action. In other words, you know when someone responds to your call-to-action.
  • It is quantifiable: Since you can tell when someone responds to your call-to-action, you can as well easily know how effective your call-to-action is or if you are getting the desired results. This would enable you implement some changes if need be to make it more effective.
  • It is targeted to a specific audience: You can streamline your audience to ensure that your call-to-action get to your target audience. Prospects within a specific niche can be easily reached.
  • It usually demand a response: You can easily get a response from prospects as well as get their contact information to contact to follow to follow up with them.

Visit Linkgage to get started.

Create visibility for your product and services by sharing links on social media

According to SocialPilot, nearly 1.8 billion people have active social media account. There are more than 1.6 billion users on Facebook alone, 890 million people log in to Facebook daily. People share 1.3 million pieces of content on Facebook every minutes of everyday. Facebook also drives 23% of all website traffic. Other statistics has  shown that there are 325 million monthly users on twitter, 500 million tweets are sent per day and there are 29% promoted tweets boost offline sales. Instagram has 75 million daily active users, 75% of instagrammers take action after being inspired by a post. There are 300 million people who use Linkedin and posts including links receive 200% more engagement.

Don’t you find these statistics interesting!

I know as a business person, you are probably thinking of how you can create visibility for your brand based on this statistics. You are also wondering how you can drive the sales of your product and services by using the tools and resources available to you through social media.

The key is at your finger tips, take a moment and think of how many interesting links you share per day. Do you know that without writing a single line of code, you can use linkgage app to generate a special link and attach a call-to-action button, form, text, image to a webpage. This special link, would allow people who visit the webpage of the link you share to see your own branded content, with a call-to-action that can redirect readers back to your own digital platform. It may sound dicey, but it is not. You should give it a try today, click  Start Here

This is a good place to start to take advantage of a cost effective and interesting tool for marketing through social media.

Tips on how to increasing your conversion rate by sharing other people links.

Sharing links and Integrating the right call-to-action into your social media strategy may just be the right step to take to get the desired results in marketing to your social community online.

The coolest thing about it is that you don’t need to write a line code to integrate a call to action in the destination page of any link you share. So, while wait when you can take advantage of the web marketing resources available to you.

To get the desired marketing results, you need to know that most people visit their social media platform to…

  • Socialize
  • Fill up spare time
  • Find funny or entertaining contents
  • Share details of their everyday life….

From the above reasons, people are more focused on socializing on social media than on buying products. To get your social community to buy into your product and services, you need to be more strategic. Here are a few tips you need to know to increase your conversion rate by sharing other people links.

Choose your links wisely: Just sharing random links won’t cut it, you need to share links that would be of interest to your target audience, your social feeds is for them and not you. Take time to know your target audience, their demographics, psychographics and all there is to know about them, this would go a long way to knowing how to connect with them.

Be more deliberate about sharing links: The more interesting links you share, the more you become a valuable resource to your social community which would in turn increase the chances of you getting more response to your call-to-action.

Design a compelling call-to action button:  To benefit from sharing other people’s links, you should consider embedding a call-to-action on the link you share. You don’t want your call-to action to go unnoticed by your target audience, Your call-to action should be discrete but visible to your audience. Choose colours that you know would would stand out on the webpage of the link that you shared. Don’t forget that the purpose of the call-to-action is to direct audience to the desired course of action you want them to take.

Have a clear objective: Before putting up a call-to-action on your links, be clear on the course of action you want your audience to take. After that, draft a clear and simple sentence that can be easily understood.

These are a few tips to consider to ensuring that you achieve the desired results while sharing other people’s links.

How to use your own domain & subdomain with Linkgage

Do you know you can easily use your own domain with Linkgage simply by adding it to your account (on paid plans) and updating a few entries in your domain provider’s dashboard?

This will turn your links from publ.ink/demo to yourdomain.com/demo

You can use a full domain or a subdomain if you already have a website hosted at your main domain.

These videos below will show you how to do just that.

https://www.youtube.com/watch?v=1csRJ-0HC4Q&t=18s

 

 

Setting up for subdomain

https://www.youtube.com/watch?v=hjw8FmxTudA

If you have any question or need support, kindly get in touch